Privacy Policy

Last updated: September 11, 2026

This Privacy Policy explains how SK Marketing Solutions LLC, doing business as What’s Good Florida and its local publications, including What’s Good Fleming Island (“What’s Good Florida,” “we,” “us,” or “our”), collects, uses, shares, and protects information when you visit or use our websites, directory, newsletters, forms, communications, and related services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us, including:
Name
Email address
Phone number
Business name and business information
Account or profile information

Information submitted through business listings, claim requests, contact forms, event submissions, job applications, newsletter sign-ups, or other forms
Communications you send to us

We may also automatically collect certain technical information when you use our Services, such as your IP address, browser type, device type, pages visited, referring website, and general usage information.

Some business information displayed in our directory may also come from publicly available sources or third-party data providers.

How We Use Your Information

We may use information we collect to:Provide, operate, and improve What’s Good Florida and its local publications

Create, manage, and maintain business listings
Process business listing and claim requests
Manage user accounts
Respond to questions and requests
Send service-related or transactional communications
Send newsletters, updates, offers, or other communications when you have chosen to receive them
Provide customer support

Maintain the security and integrity of our Services
Understand how our Services are used
Comply with applicable legal requirements

Email and SMS Communications

If you provide your email address or mobile phone number and choose to receive communications from us, we may use that information to send the communications described at the time you opt in.For SMS communications, message frequency may vary and message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. Reply HELP for assistance.You may unsubscribe from marketing emails using the unsubscribe link included in those emails.We do not sell or share your mobile phone number, SMS opt-in information, or SMS consent with third parties or affiliates for their marketing or promotional purposes.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate our websites, remember preferences, understand website usage, measure the effectiveness of our communications and advertising, and improve the user experience.You may be able to control cookies through your browser settings or through available cookie preference controls on our websites. Disabling certain cookies may affect some website functionality.

How We Share Information

We do not sell your personal information.We may share information with trusted service providers that help us operate our Services, such as website hosting, directory technology, email and SMS delivery, analytics, payment processing, customer relationship management, and other business-support services.

These providers may access information only as necessary to provide services on our behalf and are subject to their own contractual and legal obligations.We may also disclose information when required by law, to respond to lawful requests, to protect our rights or the rights and safety of others, or in connection with a business transfer or similar transaction.

Mobile information, SMS opt-in data, and consent will not be shared with third parties or affiliates for marketing or promotional purposes.

Business Directory Information

What’s Good Florida is a public business directory. Information intended for publication as part of a business listing, such as a business name, address, phone number, website, hours, social media links, photographs, business description, and other business details, may be publicly visible.Please do not submit information for public display that you do not want published.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, or alteration.However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Data Retention

We may retain information for as long as reasonably necessary to provide our Services, maintain business and legal records, resolve disputes, enforce agreements, and comply with applicable obligations.

Your Choices and Rights

Depending on applicable law, you may have rights regarding your personal information, including requesting access to, correction of, or deletion of certain personal information we maintain about you.You may contact us at [email protected] to make a privacy-related request.

You may also opt out of marketing communications at any time using the unsubscribe or opt-out instructions provided with those communications.

Third-Party Links and Services

Our Services may contain links to third-party websites and services. We are not responsible for the privacy practices, security, or content of those third parties.We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

What’s Good Florida and its local publications are not intended for children under 13, and we do not knowingly collect personal information from children under 13 through our Services.If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will update the “Last updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

SK Marketing Solutions LLC
d/b/a What’s Good Florida
Email: [email protected]
Website: whatsgoodfl.com